This past year Prime Diagnostic Imaging became a sponsor for the American Heart Association. Prime attended the New York City Heart Ball. This year’s theme was "A Tribute to Heart and Stroke Heroes; Help, Heal, Hope". The American Heart Association explained how Prime certainly represents "Helps and Heals" for its surrounding communities. Prime’s donation to the Heart Ball helped raise critically-needed funds to support the American Heart Association’s lifesaving research, education and community-based initiatives. The Heart Ball celebrated and honored physicians, corporations, researchers and scientists for their work in saving and improving lives.